Across 14 years in advertising and marketing agencies, my career has been (and still is!) spent simply trying to find provocative ‘sparks’ that fuel culture-igniting ideas, campaigns and brands, and crafting the inspiring yet rigorous narratives and direction needed to keep them ablaze.
In equal parts strategic and creative, this has included leading the development of work for clients including Nike, Airbnb, Coca-Cola, Lululemon, Oakley, and Beats by Dre; both at a global level and in regions and markets around the world.